Overview

Product marketing is a learning path that focuses on the process of promoting and selling a specific product or product line. This includes researching and understanding the target market, developing a marketing strategy, creating marketing materials and campaigns, and tracking the product's performance in the market.

In this learning path, individuals may learn about market research techniques, product positioning and messaging, pricing strategies, and sales tactics. They may also learn about product development, branding, and customer relationship management.

Product marketers work closely with teams such as product management, sales, and marketing to ensure that the product is aligned with the needs and desires of the target market and is effectively promoted and sold. This learning path can be valuable for individuals interested in careers in marketing, sales, or product management.

Jobs you expect

There are several jobs that individuals interested in product marketing may expect to find:

  1. Product Marketing Manager: This role involves overseeing the marketing and promotion of a specific product or product line. This includes developing marketing strategies, creating marketing materials, and working with the sales team to drive product sales.
  2. Product Marketing Specialist: This role involves supporting the product marketing manager in the promotion and sales of a product. This may include conducting market research, creating marketing campaigns, and tracking the product's performance in the market.
  3. Marketing Communications Manager: This role involves creating and managing marketing communications for a product or product line. This may include developing marketing campaigns, creating marketing materials, and managing social media and other digital marketing efforts.
  4. Product Manager: This role involves overseeing the development and management of a product from conception to launch. This includes working with the product development team to define the product, conducting market research, and developing a product roadmap.
  5. Sales Representative: This role involves promoting and selling a product or product line to potential customers. This may include conducting market research, creating sales presentations, and negotiating sales contracts.

Universities & Schools

HESTIM
HESTIM Business School

HESTIM Business School

Business Management
Visit site
Groupe HEM
HEM Business School Rabat

HEM Business School Rabat

Business Management
Rabat, Morocco
Visit site
Groupe HEM
HEM Business School Tangier

HEM Business School Tangier

Business Management
Tangier, Morocco
Visit site
Groupe HEM
HEM Business School Casablanca

HEM Business School Casablanca

Business Management
Casablanca, Morocco
Visit site
Groupe HEM
HEM Business School Marrakech

HEM Business School Marrakech

Business Management
Marrakech, Morocco
Visit site
Cadi Ayyad University
National School of Commerce and Management (ENCG) of Marrakech

National School of Commerce and Management (ENCG) of Marrakech

Business Management
Marrakech, Morocco
Visit site

Certificates

T-SHAPED EXPERT

Product Marketing

Marketing, Advertising & PR

You made the decision, now it's time to enhance it and gain the depth of knowledge you need to advance.

T-SHAPED EXPERT

Product Marketing

Marketing, Advertising & PR

You made the decision, now it's time to enhance it and gain the depth of knowledge you need to advance.

Overview

Product marketing is a learning path that focuses on the process of promoting and selling a specific product or product line. This includes researching and understanding the target market, developing a marketing strategy, creating marketing materials and campaigns, and tracking the product's performance in the market.

In this learning path, individuals may learn about market research techniques, product positioning and messaging, pricing strategies, and sales tactics. They may also learn about product development, branding, and customer relationship management.

Product marketers work closely with teams such as product management, sales, and marketing to ensure that the product is aligned with the needs and desires of the target market and is effectively promoted and sold. This learning path can be valuable for individuals interested in careers in marketing, sales, or product management.

Jobs you expect

There are several jobs that individuals interested in product marketing may expect to find:

  1. Product Marketing Manager: This role involves overseeing the marketing and promotion of a specific product or product line. This includes developing marketing strategies, creating marketing materials, and working with the sales team to drive product sales.
  2. Product Marketing Specialist: This role involves supporting the product marketing manager in the promotion and sales of a product. This may include conducting market research, creating marketing campaigns, and tracking the product's performance in the market.
  3. Marketing Communications Manager: This role involves creating and managing marketing communications for a product or product line. This may include developing marketing campaigns, creating marketing materials, and managing social media and other digital marketing efforts.
  4. Product Manager: This role involves overseeing the development and management of a product from conception to launch. This includes working with the product development team to define the product, conducting market research, and developing a product roadmap.
  5. Sales Representative: This role involves promoting and selling a product or product line to potential customers. This may include conducting market research, creating sales presentations, and negotiating sales contracts.

Universities & Schools

HESTIM
HESTIM Business School

HESTIM Business School

Business Management
Visit site
Groupe HEM
HEM Business School Rabat

HEM Business School Rabat

Business Management
Rabat, Morocco
Visit site
Groupe HEM
HEM Business School Tangier

HEM Business School Tangier

Business Management
Tangier, Morocco
Visit site
Groupe HEM
HEM Business School Casablanca

HEM Business School Casablanca

Business Management
Casablanca, Morocco
Visit site
Groupe HEM
HEM Business School Marrakech

HEM Business School Marrakech

Business Management
Marrakech, Morocco
Visit site
Cadi Ayyad University
National School of Commerce and Management (ENCG) of Marrakech

National School of Commerce and Management (ENCG) of Marrakech

Business Management
Marrakech, Morocco
Visit site

Certificates